THE ORIGINAL BEAUX MAGAZINE
The original Beaux magazine was an ambitious project that began in 2011 as a collaboration between me and Patryk Chaou to create an online fashion and lifestyle based magazine that would be offered free to an online community. The project went on for 10 months before we realised that the project was not generating enough online interest to garner advertising dollars to sustain the business. Nevertheless, some of the most creative photography and writing came about from this endeavour, demonstrating a tenacious hunger for creatives of all kinds to contribute to this grassroots project. Photographic contributors from Russia, Thailand, UK and Hong Kong and more made for a more international flavour, as we burned the midnight oil putting together the final layouts. All publications used Issuu.com to disseminate the free publication.